Experience Required: 3+ Years
Duration: 1 Month [Contract based]
Location : Hybrid

About the Role

We’re seeking a highly experienced Brand Identity Specialist to help us refine and elevate our brand's visual and verbal presence. This is a contract role suited for someone with a strong portfolio in branding, an eye for detail, and the ability to strategically shape brand narratives across touchpoints.

You will work directly with our founder and marketing team to audit, evolve, and apply our brand identity across platforms, ensuring it aligns with our company values, voice, and vision.

Key Responsibilities -

Strategy & Foundations

• Brand Positioning
• Brand Story & Persona
• Ideal Buyer Persona
• Competitive Analysis
• Brand Voice, Tone & Look

Visual Design

• Logo Design Options 
• Brand Colors & Fonts
• Website Header Mockups
• Social Media Content Frames
• Packaging Mockups 
• Brand Guidelines Handbook
• Editable Templates (via Canva)
• Brand Merchandising

Messaging & Touchpoints

• Brand Messaging Structure
• Creative Content Themes
• Audio Themes for Video/Reels
• Platform-specific Content Templates
• Internal Brand Assets (Hiring Posts, Decks, etc.)
• Custom Content Playbooks for LinkedIn, Instagram, Website, Email, Hiring Portals, Internal Dashboards, and more

 Final Deliverables Must Include:

• All templates in editable formats (Canva, Figma, etc)
• Brand Guidelines Deck (PDF + editable)
• Audio & Visual Identity Samples
• Style References and Placement Guidelines
• Platform-wise Template Systems
  

Who we are looking for

• 3+ years of experience in branding, or design strategy.
• Strong portfolio with demonstrated experience in brand visual identity across digital + physical formats.
• Comfortable working independently with checkpoints for feedback and alignment
• A strategic thinker with creative execution skills.

Please share your portfolio. We’ll get in touch if your portfolio is shortlisted.